reamble

At the beginning of 2022, the People's Daily published an article titled "my country's Automobile Production and Sales Remains Global for 13 Consecutive Years". At the beginning of the article, it introduced that my country's automobile industry has shown steady growth in the first year of the "14th Five-Year Plan". The annual production and sales were 26.082 million and 26.275 million respectively, maintaining global automobile production and sales for 13 consecutive years. my country's status as a big country in the world's auto market has been further consolidated, and it is marching towards a world auto power.

Some experts say that China's automobile consumption market is still not saturated. Judging from the number of motor vehicles in my country, the rapid development of urbanization has made cities continue to expand, and the living range of residents has also been continuously extended. Private cars have become the carrier of residents. become more and more important. This is also the most important reason why the auto sales market continues to grow after fluctuations despite the bad global economic environment and the continuous disruption of the epidemic.

From the total sales volume of China's automobiles in 2022 (as of October), the high probability of domestic automobile sales in 2022 (as of October), and the proportion of new energy vehicle sales in 2022 (as of October), we look at Chinese automobiles. The future direction of lacquer.

Auto sales from January to October 2022　　

In August with the best sales growth rate in 2022, according to the sales data of the top ten brands, the sales of Chinese auto brands accounted for 32% of the total　　

In April, the worst sales growth rate in 2022, according to the sales data of the top ten brands, the sales of Chinese auto brands accounted for 51% of the total　　

According to the National Bureau of Statistics, from January to September 2022, the production of automobiles will be 20.12 million, an increase of 8% year-on-year, and the production of new energy vehicles will be 4.84 million, an increase of 113%, with a penetration rate of 24%. In September, the production of automobiles was 2.76 million, a year-on-year increase of 25%; the production of new energy vehicles was 760,000, a year-on-year increase of 110%, and the penetration rate was 27.5%. In September, the retail sales of automobile consumer goods were 421.3 billion yuan, an increase of 14%. From January to September, the retail sales of automotive consumer goods reached 3,317.4 billion yuan, which was flat year-on-year.

According to the sales data of the top ten brands in October 2022, the sales of Chinese auto brands accounted for 51% of the total　

Sales data of the top 20 electric vehicles in October 2022　　

Global sales of new energy vehicles for 7 consecutive years

The product supply is more abundant, the technical level is higher, and the supporting facilities are more complete, which promotes the good momentum of both market scale and development quality of my country's new energy vehicles. "my country's new energy vehicles have entered a new stage of accelerated development." Fu Bingfeng, executive vice president and secretary-general of the China Association of Automobile Manufacturers, introduced that in 2021, the penetration rate of my country's new energy vehicle market will reach 13.4%, which is 8 percentage points higher than the previous year. . "The penetration rates of new energy vehicles reaching 20% ​​and 40% in 2025 and 2030 are likely to be achieved ahead of schedule."

Then, my country’s auto production and sales have remained global for 13 consecutive years, and new energy vehicle sales have been global for 7 consecutive years. What about Chinese auto coatings?

The current status of China's automotive coatings market:

According to media reports, at present, in the automotive coatings industry market, foreign capital accounts for 95% of the market share, mainly in the hands of five major foreign brands such as PPG, BASF, Nippon Paint, Axalta, and Kansai in the United States, Japan and Germany. .

Seeing this news and data, the brand and technical advantages established by foreign-funded coating companies in the past two decades are undoubtedly an unshakable mountain in front of domestic brands. For China's automobile production and sales for 13 consecutive years in the global blue ocean market, do Chinese automobile paint brands have a breakthrough in quantification? Industrial paint reporters believe that the following four points are particularly important——

1. Focus on the downstream classified market of automotive coatings, and vertically intervene in advantageous fields is an opportunity point;

2. It is an opportunity to enter the field of new energy vehicles in China;

3. Under the big policy of "energy saving, emission reduction and low carbon economy", it is an opportunity to promote solvent-based alternative products;

4. It is an opportunity to seize the golden entry period in the next 5-10 years.

Focusing on the downstream segmented market of automotive coatings, vertically intervening in advantageous fields is an opportunity point

In terms of the downstream classification and application structure of automotive coatings, automotive coatings can be divided into automotive original paints, automotive refinish paints, auto parts paints and other paints, among which automotive original paints account for the largest proportion, about 44%, followed by automotive refinish paints , accounting for about 26%.

As long as an enterprise finds its own advantageous breakthroughs in the downstream subdivided fields, it can have a chance to win by "struggling with points".

It is an opportunity to enter the field of new energy vehicles in China

From the G20 to the World Cup, China's new energy vehicles can be seen. After ten years of planning and market cultivation, China's new energy vehicle industry has a certain first-mover advantage and scale advantage, accounting for more than 50% of the global market share, becoming the world's frontrunner.

According to data from the China Association of Automobile Manufacturers, 499,000 new energy vehicles were exported in the first ten months of this year, a year-on-year increase of 96.7%. From the perspective of export destinations, Europe and Southeast Asia are the "main battlefields". At present, Chinese electric vehicles have accounted for about 10% of the total sales of electric vehicles in Europe. With the development of automobile intelligence, electrification is profoundly changing the structure of the global automobile industry.

As China's new energy vehicles shine frequently at major international conferences, more domestically produced new energy vehicles will be recognized and accepted by the world, and the entire industry will also usher in more far-reaching changes, thus helping my country to accelerate from a big automobile country to an automobile industry. strong country.

The auto painting market dominated by foreign capital formed before will face a force of new energy vehicles. At this time, whoever lays out the market and makes forward-looking R&D investment will have the opportunity to break through the Chinese auto painting market .

Under the big policy of "energy saving, emission reduction and low carbon economy", it is an opportunity to promote solvent-based alternative products

Under the impetus of energy conservation, emission reduction, low-carbon environmental protection concepts and policies, the automotive coatings industry provides the possibility of multiple opportunities in the future for enterprises that promote water-based coatings, powder coatings and high-solid content coatings. It is under the promotion of such policies that some domestic enterprises that have not entered the market have the opportunity to break the deadlock of the original fixed supply chain and get the opportunity to participate.

It is an opportunity to seize the golden entry period in the next 5-10 years

The next 10 years will be a critical stage for domestic automotive coating companies to break through and enter the market. The brand and technical advantages established by foreign-funded coating companies in the past two decades will gradually be eliminated as the domestic automotive industry chain and supporting companies mature. break in.

In the next five years, domestic automotive coatings companies will face a rare breakthrough window period. Existing domestic automotive coating companies and coating companies intending to enter this field, and even cross-sector investors, need to firmly grasp the opportunities for changes in the automotive industry chain and coating industry, actively cultivate internal skills, prepare technology and formula reserves in advance, and cultivate OEMs and aftermarket channels. We have every reason to believe that through such a move, more game-breakers will inject continuous vitality into the domestic automotive coatings industry!

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